in Creative Channel,
Do you believe the success of a product depends on it's name?
Say there are 2 online applications that help you track your budget.
If they had the same functionality - would you use "Budget Tracker" or "BudgeIt"?
(Yup - I came up with that one all by myself!)
After Googling my Yahoo on Twitter, I've decided to FourSquare my Kijiji on SnapDragon. What I found was that only a few online applications are remotely descriptive - like "LinkedIn", describing that you are linked to a network of professionals.
Is this some kind of brain control...?
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