While Marketing people from Soap brands to MacDonald's try their best to lure us into their magic world of bubbles and French fries with the best Marketing messages, why isn't the software industry that much out there bombing us with ads and smiling happy people using its products?

I won't take financial, logical, technical, philosophical or even clever explanations as an answer. Oh no.

I'll tell you what it's all about: Ladies and Gentlemen, the CD-ROM lacks glamour!

Even if you might use the actual CD as a pocket mirror, this won't be something you'll proudly show, like people tend to do with their new mobile like it's a magic wand.

But software (and in this case on CD or DVD-ROM) can bring magic into your life. Whether simply useful or just great, there's actually a choice for everyone. Stop me if I'm wrong, but the probability of you finding the right CD-ROM is higher than finding the right life-partner.

But somehow "CD-ROM" sounds uncool.

So here I stand in front of you and ask everyone to contribute: WE SHALL GIVE CD-ROM A NEW NAME!

Say you're in a big Marketing committee and before anything you must replace the term CD-ROM with a new, universal, appealing one. What would you suggest?

I'm serious here, and I'd be keen to hear your ideas...

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