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business in Business Channel,
Written by: Bob and Joy Schwabach on Oct 12 2012, 12:39pm

The Numbers Report: What Sells

This is pretty interesting: Contrary to our impression, and perhaps that of many other people as well, only one percent of online purchases are made from social media sites like Pinterest, Twitter and Facebook. The main route for online purchases is by directly visiting a company’s web site. The second most common path comes from links that appear when you do web searches. You know: all the choices that come up on the screen. In third place are advertising links in search results you often see on the right hand side of the screen, as they are in Google. For repeat customers, email is effective. Thirteen percent of purchases by repeat customers were the result of an email link. If you bought from a place before, you’re a prime candidate to do it again. The study is from Forrester Research.

 

Citizens Comments

Eileen Brown says:

Hi Joy.

AHA!  Something plenty of web developers already knew. You need a good, solid website with great search engine placement to do well.

I do have SM strategies for my clients but the emphasis is (and always has been) on the flagship website.

GOOD NEWS for us web development/design geeks.

Do you have a link to that study?

Eileen :D

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Oct 13 2012, 9:39am | Report

Bob and Joy Schwabach says:

Eileen:

I did have the link and used it in my rough draft of the column. Bob forgot to include it in the final version. Sorry!

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Oct 19 2012, 11:25am | Report

Eileen Brown says:

Hi Joy.

I cannot put faith in numbers that don't site the source.  I looked at Forrester and did not find this study.  What was the NAME of the study? 

IF this is it: THE PURCHASE PATH OF ONLINE BUYERS IN 2012

(http://www.forrester.com/home#/The+Purchase+Path+Of+Online+Buyers+In+2012/quickscan/-/E-RES82001)

... then the price is $499.00 - A little much for my budget.

I'd like to see a little expanse on this article though.  :D

Eileen

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Oct 19 2012, 12:21pm | Report

Bob and Joy Schwabach says:

I'm sure that was it Eileen. 

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Oct 20 2012, 5:11pm | Report

Eileen Brown says:

Hi Joy.

I am drawing attention to this article at the Social Media Examiner Clubs - If you are interested in more social media (and can find a bit more time in your schedule! HA!)

Traffic Analysis – Surprising Stats

Eileen ;) 

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Oct 21 2012, 10:43am | Report

Eileen Brown says:

I also tweeted that entry once I finally got all the links right! Heh. I'll do more with it later. 

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Oct 21 2012, 10:48am | Report

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